Club Management systems
Are you using your club management system to help with club growth?
Whether you are using Free Toast Host, Easy Speak, or Google Drive, all can be used to store information that will help you long-term.
Track all leads. Did they attend the meeting? Just getting information?
Programs like Free Toast Host have the option to send group emails to all members or officers of the club.
Put all leads and prospects in one section.
Put Former Members in another section. Different things can happen in life from job changes to budget and household changes.
When you have special events be sure to use all of your social media outlets but also be sure to invite prospects and former members. That email might just be the trigger to bring a member back after a break. You don’t want to spam these groups but an email once or twice a year would be helpful unless they specifically ask to be removed from your list.
Those prospects and former members have the potential to be an untapped goldmine if you take the time to keep track of the information.