Public relations for your club is not just one role in the club.
Each individual member can help grow membership.
Seek out contacts for all media sources from local television, podcasts, local and neighborhood newsletters and newspapers.
When reaching out to media like television, try to direct a more personal note if you are sending out press releases. They get so many. Just like a speech opening that grabs your audience, grab your reader.
Corporate related clubs be sure celebrate in corporate newsletters. Be sure to be included in benefits fairs and new employee benefit packets.