Does your club have a Facebook page and are they using it effectively?
It is essential to create a Facebook Business Page specifically, as Personal Pages are designated for individuals and have a limit on the number of followers. A valuable resource for developing a Business Page can be accessed at https://district48.org/do-you-want-to-create-a-facebook-page-for-your-club.
Once the Business Page is established, it is advisable to invite all members who utilize Facebook to follow the page. Encourage them to share content from the page, as this will enhance engagement and improve visibility within the platform’s algorithm.
Regular posting on the page is crucial. It is important to tag club members using @yourname who have received awards or incentives. Additionally, the page should include information about meetings, holiday events, and agendas. About once every week or so use the @Everyone or @followers tag so that more people see your post.
Leverage branding photographs to effectively launch the page and highlight the exceptional qualities of your club. It is prudent to appoint at least two administrators to the page. This measure ensures that, should one administrator encounter difficulties with their personal account or devices, access to the club’s account will not be compromised.
This Business Page serves as an excellent means to associate faces with the names of club members. Consider it a vital platform for promoting your organization.
Always keep meeting contact information and location updated just like you do on your club and Toastmasters website.
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